{
 "ablation": {
  "baseline": [
   "price_ratio",
   "overall_impression",
   "seg_budget",
   "seg_procurement"
  ],
  "expanded": [
   "price_ratio",
   "overall_impression",
   "seg_budget",
   "seg_procurement",
   "perceived_competence",
   "institutional_credibility",
   "perceived_vendor_risk",
   "expected_vendor_viability",
   "perceived_technical_depth",
   "expected_product_maturity",
   "expected_quality",
   "expected_failure_rate",
   "anticipated_maintenance_burden",
   "procurement_friction",
   "confidence_in_leadership",
   "willingness_to_pay",
   "name_institutional_association",
   "name_premium_association",
   "risk_low",
   "risk_high",
   "budget_headroom"
  ],
  "groups": [
   "kuvra",
   "kuvra-name",
   "neutral",
   "neutral-placebo",
   "orume",
   "orume-name"
  ],
  "held_out": "leave-one-identity-arm-out; rows are (buyer, arm, price); predictors from the measurement track, outcome from the choice track",
  "log_loss_reduction": {
   "estimate": 0.07921669192100543,
   "hi": 0.1174084603588812,
   "lo": 0.03618628969738091,
   "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
  },
  "n_clusters": 108,
  "n_rows": 1922,
  "sets": {
   "baseline": {
    "auc": 0.8079972394290331,
    "brier": 0.15997714670120938,
    "features": [
     "price_ratio",
     "overall_impression",
     "seg_budget",
     "seg_procurement"
    ],
    "log_loss": 0.48949802223627037,
    "n": 1922,
    "per_group": {
     "kuvra": {
      "auc": 0.8568199307425933,
      "brier": 0.15587277506422337,
      "log_loss": 0.47861708063282227,
      "n": 318
     },
     "kuvra-name": {
      "auc": 0.8198836708315381,
      "brier": 0.15973449314105176,
      "log_loss": 0.48399102714322617,
      "n": 321
     },
     "neutral": {
      "auc": 0.8357007575757576,
      "brier": 0.16402502649515613,
      "log_loss": 0.5048119659496259,
      "n": 324
     },
     "neutral-placebo": {
      "auc": 0.8081683168316832,
      "brier": 0.16815395959956472,
      "log_loss": 0.5200436042824358,
      "n": 324
     },
     "orume": {
      "auc": 0.8121071068669322,
      "brier": 0.15427557581021528,
      "log_loss": 0.46869015185234897,
      "n": 320
     },
     "orume-name": {
      "auc": 0.8286301006889242,
      "brier": 0.1575859855144931,
      "log_loss": 0.48006283820939377,
      "n": 315
     }
    }
   },
   "expanded": {
    "auc": 0.8842700357816167,
    "brier": 0.126286152706322,
    "features": [
     "price_ratio",
     "overall_impression",
     "seg_budget",
     "seg_procurement",
     "perceived_competence",
     "institutional_credibility",
     "perceived_vendor_risk",
     "expected_vendor_viability",
     "perceived_technical_depth",
     "expected_product_maturity",
     "expected_quality",
     "expected_failure_rate",
     "anticipated_maintenance_burden",
     "procurement_friction",
     "confidence_in_leadership",
     "willingness_to_pay",
     "name_institutional_association",
     "name_premium_association",
     "risk_low",
     "risk_high",
     "budget_headroom"
    ],
    "log_loss": 0.410281330315265,
    "n": 1922,
    "per_group": {
     "kuvra": {
      "auc": 0.9028953443632166,
      "brier": 0.11922567059313875,
      "log_loss": 0.3795813713232157,
      "n": 318
     },
     "kuvra-name": {
      "auc": 0.8873761309780267,
      "brier": 0.12572496538750375,
      "log_loss": 0.3970060111198102,
      "n": 321
     },
     "neutral": {
      "auc": 0.885061553030303,
      "brier": 0.13359134703242553,
      "log_loss": 0.431336790074281,
      "n": 324
     },
     "neutral-placebo": {
      "auc": 0.8626440512903749,
      "brier": 0.14052398639673505,
      "log_loss": 0.49227469043090083,
      "n": 324
     },
     "orume": {
      "auc": 0.8834397044004031,
      "brier": 0.12211412352237813,
      "log_loss": 0.3795538303066736,
      "n": 320
     },
     "orume-name": {
      "auc": 0.9058470234940823,
      "brier": 0.1160654628740795,
      "log_loss": 0.38002401852026396,
      "n": 315
     }
    }
   },
   "prior": {
    "auc": 0.44521120291639416,
    "brier": 0.22600955964369368,
    "features": [],
    "log_loss": 0.6444988833017959,
    "n": 1922,
    "per_group": {
     "kuvra": {
      "auc": 0.5,
      "brier": 0.20964878499965522,
      "log_loss": 0.6106576890656694,
      "n": 318
     },
     "kuvra-name": {
      "auc": 0.5,
      "brier": 0.22525029764033092,
      "log_loss": 0.6427968979669623,
      "n": 321
     },
     "neutral": {
      "auc": 0.5,
      "brier": 0.24754904136358738,
      "log_loss": 0.689292763133377,
      "n": 324
     },
     "neutral-placebo": {
      "auc": 0.5,
      "brier": 0.2364495990667733,
      "log_loss": 0.6660697731946816,
      "n": 324
     },
     "orume": {
      "auc": 0.5,
      "brier": 0.20834411690443125,
      "log_loss": 0.6079875581145422,
      "n": 320
     },
     "orume-name": {
      "auc": 0.5,
      "brier": 0.2283525001710724,
      "log_loss": 0.6492267427581889,
      "n": 315
     }
    }
   }
  }
 },
 "arms": {
  "anticipated_maintenance_burden": {
   "kuvra": {
    "hi": 3.8004472492622177,
    "lo": 3.5391753922472167,
    "mean": 3.669811320754717,
    "n": 106,
    "sd": 0.6862138791008383
   },
   "kuvra-name": {
    "hi": 3.912616112014851,
    "lo": 3.6200941683589805,
    "mean": 3.7663551401869158,
    "n": 107,
    "sd": 0.7719057432479552
   },
   "neutral": {
    "hi": 3.7835111534266255,
    "lo": 3.494266624351152,
    "mean": 3.638888888888889,
    "n": 108,
    "sd": 0.7668156431174282
   },
   "neutral-placebo": {
    "hi": 3.8407753691291586,
    "lo": 3.566632038278249,
    "mean": 3.7037037037037037,
    "n": 108,
    "sd": 0.7267808840662351
   },
   "orume": {
    "hi": 3.709672153603962,
    "lo": 3.449206351068935,
    "mean": 3.5794392523364484,
    "n": 107,
    "sd": 0.687316125360498
   },
   "orume-name": {
    "hi": 3.7879298138171946,
    "lo": 3.5073082814209005,
    "mean": 3.6476190476190475,
    "n": 105,
    "sd": 0.733549751615552
   }
  },
  "confidence_in_leadership": {
   "kuvra": {
    "hi": 4.440232693773554,
    "lo": 4.257880513773616,
    "mean": 4.349056603773585,
    "n": 106,
    "sd": 0.47893637772501246
   },
   "kuvra-name": {
    "hi": 4.021273442836299,
    "lo": 3.866577024453421,
    "mean": 3.94392523364486,
    "n": 107,
    "sd": 0.40821229449408325
   },
   "neutral": {
    "hi": 4.116364465608078,
    "lo": 3.976228126984515,
    "mean": 4.046296296296297,
    "n": 108,
    "sd": 0.3715151915551339
   },
   "neutral-placebo": {
    "hi": 4.074275300296382,
    "lo": 3.9072061811851,
    "mean": 3.990740740740741,
    "n": 108,
    "sd": 0.44291663674976867
   },
   "orume": {
    "hi": 4.213491544610574,
    "lo": 4.04819069838008,
    "mean": 4.130841121495327,
    "n": 107,
    "sd": 0.43619521658577975
   },
   "orume-name": {
    "hi": 4.09545600302742,
    "lo": 3.9235916160201993,
    "mean": 4.0095238095238095,
    "n": 105,
    "sd": 0.449256610225717
   }
  },
  "engagement_request": {
   "kuvra": {
    "hi": 0.6281858915763978,
    "lo": 0.44334384333440474,
    "mean": 0.5370370370370371,
    "n": 108,
    "successes": 58
   },
   "kuvra-name": {
    "hi": 0.6773642105650783,
    "lo": 0.4940515755657607,
    "mean": 0.5887850467289719,
    "n": 107,
    "successes": 63
   },
   "neutral": {
    "hi": 0.7877579925158658,
    "lo": 0.6182267641098054,
    "mean": 0.7102803738317757,
    "n": 107,
    "successes": 76
   },
   "neutral-placebo": {
    "hi": 0.7401217364612528,
    "lo": 0.5638796369096576,
    "mean": 0.6574074074074074,
    "n": 108,
    "successes": 71
   },
   "orume": {
    "hi": 0.6369885448700549,
    "lo": 0.45242362376844814,
    "mean": 0.5462962962962963,
    "n": 108,
    "successes": 59
   },
   "orume-name": {
    "hi": 0.6805317388367695,
    "lo": 0.4982925984402364,
    "mean": 0.5925925925925926,
    "n": 108,
    "successes": 64
   }
  },
  "expectation_gap": {
   "kuvra": {
    "hi": 0.3771352200780371,
    "lo": 0.17003459124271758,
    "mean": 0.27358490566037735,
    "n": 106,
    "sd": 0.5439366011362954
   },
   "kuvra-name": {
    "hi": 0.6517861292174683,
    "lo": 0.39494284274514846,
    "mean": 0.5233644859813084,
    "n": 107,
    "sd": 0.6777570443600613
   },
   "neutral": {
    "hi": 0.6563910710446632,
    "lo": 0.41768300302941097,
    "mean": 0.5370370370370371,
    "n": 108,
    "sd": 0.6328385234372818
   },
   "neutral-placebo": {
    "hi": 0.6780140864541484,
    "lo": 0.4516155431754811,
    "mean": 0.5648148148148148,
    "n": 108,
    "sd": 0.6002047648748468
   },
   "orume": {
    "hi": 0.5522953568201046,
    "lo": 0.30751772729204496,
    "mean": 0.42990654205607476,
    "n": 107,
    "sd": 0.6459182367310149
   },
   "orume-name": {
    "hi": 0.6334819186408313,
    "lo": 0.4141371289782164,
    "mean": 0.5238095238095238,
    "n": 105,
    "sd": 0.573371239908821
   }
  },
  "expected_failure_rate": {
   "kuvra": {
    "hi": 8.608255166966371,
    "lo": 7.90117879529778,
    "mean": 8.254716981132075,
    "n": 106,
    "sd": 1.8570910214619554
   },
   "kuvra-name": {
    "hi": 8.868823008692324,
    "lo": 8.103139608130107,
    "mean": 8.485981308411215,
    "n": 107,
    "sd": 2.020482316700683
   },
   "neutral": {
    "hi": 8.840919312948225,
    "lo": 8.103525131496218,
    "mean": 8.472222222222221,
    "n": 108,
    "sd": 1.9549043685926633
   },
   "neutral-placebo": {
    "hi": 8.69077458882457,
    "lo": 8.03144763339765,
    "mean": 8.36111111111111,
    "n": 108,
    "sd": 1.7479404881619292
   },
   "orume": {
    "hi": 8.841960993474343,
    "lo": 8.148693212133134,
    "mean": 8.495327102803738,
    "n": 107,
    "sd": 1.8293922682791792
   },
   "orume-name": {
    "hi": 8.486323787142037,
    "lo": 7.723200022381772,
    "mean": 8.104761904761904,
    "n": 105,
    "sd": 1.9948192974061658
   }
  },
  "expected_product_maturity": {
   "kuvra": {
    "hi": 3.6791548749187837,
    "lo": 3.4906564458359335,
    "mean": 3.5849056603773586,
    "n": 106,
    "sd": 0.49507910918216635
   },
   "kuvra-name": {
    "hi": 3.6824583799078785,
    "lo": 3.4951117135500653,
    "mean": 3.588785046728972,
    "n": 107,
    "sd": 0.49436963918878424
   },
   "neutral": {
    "hi": 3.851763751787487,
    "lo": 3.666754766731031,
    "mean": 3.759259259259259,
    "n": 108,
    "sd": 0.49047698261408
   },
   "neutral-placebo": {
    "hi": 3.707013786672733,
    "lo": 3.5152084355494893,
    "mean": 3.611111111111111,
    "n": 108,
    "sd": 0.5084948162893566
   },
   "orume": {
    "hi": 3.6824583799078785,
    "lo": 3.4951117135500653,
    "mean": 3.588785046728972,
    "n": 107,
    "sd": 0.49436963918878424
   },
   "orume-name": {
    "hi": 3.72143692270138,
    "lo": 3.535705934441477,
    "mean": 3.6285714285714286,
    "n": 105,
    "sd": 0.4855041562276122
   }
  },
  "expected_quality": {
   "kuvra": {
    "hi": 4.874353823073847,
    "lo": 4.7105518373035125,
    "mean": 4.7924528301886795,
    "n": 106,
    "sd": 0.4302154749618796
   },
   "kuvra-name": {
    "hi": 4.597378113443618,
    "lo": 4.393276092163859,
    "mean": 4.4953271028037385,
    "n": 107,
    "sd": 0.5385836032174899
   },
   "neutral": {
    "hi": 4.656523982718307,
    "lo": 4.454587128392804,
    "mean": 4.555555555555555,
    "n": 108,
    "sd": 0.5353544259373565
   },
   "neutral-placebo": {
    "hi": 4.598186392491395,
    "lo": 4.401813607508605,
    "mean": 4.5,
    "n": 108,
    "sd": 0.5206035318581479
   },
   "orume": {
    "hi": 4.7040124052623895,
    "lo": 4.510940865765647,
    "mean": 4.607476635514018,
    "n": 107,
    "sd": 0.5094764116930167
   },
   "orume-name": {
    "hi": 4.679421344347639,
    "lo": 4.482483417557122,
    "mean": 4.580952380952381,
    "n": 105,
    "sd": 0.5147992958603528
   }
  },
  "expected_vendor_viability": {
   "kuvra": {
    "hi": 61.576666413536586,
    "lo": 59.423333586463414,
    "mean": 60.5,
    "n": 106,
    "sd": 5.655591417854925
   },
   "kuvra-name": {
    "hi": 62.48300308754341,
    "lo": 60.28335205264351,
    "mean": 61.38317757009346,
    "n": 107,
    "sd": 5.80443041557942
   },
   "neutral": {
    "hi": 63.29282774845134,
    "lo": 61.336801881178296,
    "mean": 62.31481481481482,
    "n": 108,
    "sd": 5.185616606687596
   },
   "neutral-placebo": {
    "hi": 62.77325398909252,
    "lo": 60.59711638127785,
    "mean": 61.68518518518518,
    "n": 108,
    "sd": 5.769154440300602
   },
   "orume": {
    "hi": 62.80740933184354,
    "lo": 60.74399253731534,
    "mean": 61.77570093457944,
    "n": 107,
    "sd": 5.4449360431036915
   },
   "orume-name": {
    "hi": 62.827456106742304,
    "lo": 60.77254389325769,
    "mean": 61.8,
    "n": 105,
    "sd": 5.371577622435159
   }
  },
  "focal_choice@1190": {
   "kuvra": {
    "hi": 0.4738006274851435,
    "lo": 0.2937277340547486,
    "mean": 0.37962962962962965,
    "n": 108,
    "successes": 41
   },
   "kuvra-name": {
    "hi": 0.5566561566655953,
    "lo": 0.3718141084236022,
    "mean": 0.46296296296296297,
    "n": 108,
    "successes": 50
   },
   "neutral": {
    "hi": 0.6369885448700549,
    "lo": 0.45242362376844814,
    "mean": 0.5462962962962963,
    "n": 108,
    "successes": 59
   },
   "neutral-placebo": {
    "hi": 0.5747230193078783,
    "lo": 0.3895121132367203,
    "mean": 0.48148148148148145,
    "n": 108,
    "successes": 52
   },
   "orume": {
    "hi": 0.4644320159840462,
    "lo": 0.2852139118281452,
    "mean": 0.37037037037037035,
    "n": 108,
    "successes": 40
   },
   "orume-name": {
    "hi": 0.5837102860382213,
    "lo": 0.39840728023407807,
    "mean": 0.49074074074074076,
    "n": 108,
    "successes": 53
   }
  },
  "focal_choice@1490": {
   "kuvra": {
    "hi": 0.4644320159840462,
    "lo": 0.2852139118281452,
    "mean": 0.37037037037037035,
    "n": 108,
    "successes": 40
   },
   "kuvra-name": {
    "hi": 0.5109446164162883,
    "lo": 0.32811348003440627,
    "mean": 0.4166666666666667,
    "n": 108,
    "successes": 45
   },
   "neutral": {
    "hi": 0.56570500173722,
    "lo": 0.38064769707967805,
    "mean": 0.4722222222222222,
    "n": 108,
    "successes": 51
   },
   "neutral-placebo": {
    "hi": 0.5475763762315519,
    "lo": 0.3630114551299451,
    "mean": 0.4537037037037037,
    "n": 108,
    "successes": 49
   },
   "orume": {
    "hi": 0.4644320159840462,
    "lo": 0.2852139118281452,
    "mean": 0.37037037037037035,
    "n": 108,
    "successes": 40
   },
   "orume-name": {
    "hi": 0.5566561566655953,
    "lo": 0.3718141084236022,
    "mean": 0.46296296296296297,
    "n": 108,
    "successes": 50
   }
  },
  "focal_choice@1890": {
   "kuvra": {
    "hi": 0.19511025818384223,
    "lo": 0.07170995898043295,
    "mean": 0.12037037037037036,
    "n": 108,
    "successes": 13
   },
   "kuvra-name": {
    "hi": 0.24812853168630572,
    "lo": 0.10810385411647243,
    "mean": 0.16666666666666666,
    "n": 108,
    "successes": 18
   },
   "neutral": {
    "hi": 0.28921505123799823,
    "lo": 0.13854706947558232,
    "mean": 0.2037037037037037,
    "n": 108,
    "successes": 22
   },
   "neutral-placebo": {
    "hi": 0.27903687845513453,
    "lo": 0.13084280853074548,
    "mean": 0.19444444444444445,
    "n": 108,
    "successes": 21
   },
   "orume": {
    "hi": 0.1747613336865685,
    "lo": 0.058378570464941416,
    "mean": 0.102803738317757,
    "n": 107,
    "successes": 11
   },
   "orume-name": {
    "hi": 0.18422575342006164,
    "lo": 0.0647120300165129,
    "mean": 0.1111111111111111,
    "n": 108,
    "successes": 12
   }
  },
  "institutional_credibility": {
   "kuvra": {
    "hi": 3.3833427646299907,
    "lo": 3.2015628957473674,
    "mean": 3.292452830188679,
    "n": 106,
    "sd": 0.47743323905423524
   },
   "kuvra-name": {
    "hi": 3.224656961859034,
    "lo": 3.0183336923465736,
    "mean": 3.121495327102804,
    "n": 107,
    "sd": 0.5444450242328607
   },
   "neutral": {
    "hi": 3.243986610327571,
    "lo": 3.0523096859687255,
    "mean": 3.1481481481481484,
    "n": 108,
    "sd": 0.5081543443286597
   },
   "neutral-placebo": {
    "hi": 3.1223716367429195,
    "lo": 2.933183918812636,
    "mean": 3.0277777777777777,
    "n": 108,
    "sd": 0.501555213709073
   },
   "orume": {
    "hi": 3.085206399136788,
    "lo": 2.933485189648259,
    "mean": 3.0093457943925235,
    "n": 107,
    "sd": 0.40036132507890726
   },
   "orume-name": {
    "hi": 3.18910834575243,
    "lo": 3.001367844723761,
    "mean": 3.0952380952380953,
    "n": 105,
    "sd": 0.4907570588819796
   }
  },
  "listing_discovery": {
   "kuvra": {
    "hi": 0.483135779076262,
    "lo": 0.3022750161913306,
    "mean": 0.3888888888888889,
    "n": 108,
    "successes": 42
   },
   "kuvra-name": {
    "hi": 0.9999999999999998,
    "lo": 0.9656514212958325,
    "mean": 1.0,
    "n": 108,
    "successes": 108
   },
   "neutral": {
    "hi": 0.9999999999999998,
    "lo": 0.9656514212958325,
    "mean": 1.0,
    "n": 108,
    "successes": 108
   },
   "neutral-placebo": {
    "hi": 0.9999999999999998,
    "lo": 0.9656514212958325,
    "mean": 1.0,
    "n": 108,
    "successes": 108
   },
   "orume": {
    "hi": 0.9800654785647654,
    "lo": 0.896173774092564,
    "mean": 0.9537037037037037,
    "n": 108,
    "successes": 103
   },
   "orume-name": {
    "hi": 0.9999999999999998,
    "lo": 0.9656514212958325,
    "mean": 1.0,
    "n": 108,
    "successes": 108
   }
  },
  "name_institutional_association": {
   "kuvra": {
    "hi": 2.0728208893163194,
    "lo": 2.001253184757755,
    "mean": 2.037037037037037,
    "n": 108,
    "sd": 0.18973301093343714
   },
   "kuvra-name": {
    "hi": 2.0728208893163194,
    "lo": 2.001253184757755,
    "mean": 2.037037037037037,
    "n": 108,
    "sd": 0.18973301093343714
   },
   "neutral": {
    "hi": 1.8565522842399016,
    "lo": 1.6990032713156538,
    "mean": 1.7777777777777777,
    "n": 108,
    "sd": 0.4176779006129438
   },
   "neutral-placebo": {
    "hi": 1.7817271155889942,
    "lo": 1.6071617732998946,
    "mean": 1.6944444444444444,
    "n": 108,
    "sd": 0.4627898603347533
   },
   "orume": {
    "hi": 2.2473946975532106,
    "lo": 2.048901598743086,
    "mean": 2.1481481481481484,
    "n": 108,
    "sd": 0.5262246919759056
   },
   "orume-name": {
    "hi": 2.2473946975532106,
    "lo": 2.048901598743086,
    "mean": 2.1481481481481484,
    "n": 108,
    "sd": 0.5262246919759056
   }
  },
  "name_premium_association": {
   "kuvra": {
    "hi": 3.5264666482974745,
    "lo": 3.3253852035543776,
    "mean": 3.425925925925926,
    "n": 108,
    "sd": 0.5330866511546895
   },
   "kuvra-name": {
    "hi": 3.5264666482974745,
    "lo": 3.3253852035543776,
    "mean": 3.425925925925926,
    "n": 108,
    "sd": 0.5330866511546895
   },
   "neutral": {
    "hi": 2.3193265920899595,
    "lo": 2.1436363708730033,
    "mean": 2.2314814814814814,
    "n": 108,
    "sd": 0.46577202480732116
   },
   "neutral-placebo": {
    "hi": 1.9781967089517285,
    "lo": 1.8366181058630864,
    "mean": 1.9074074074074074,
    "n": 108,
    "sd": 0.3753387762461578
   },
   "orume": {
    "hi": 3.9333926383294937,
    "lo": 3.696236991300136,
    "mean": 3.814814814814815,
    "n": 108,
    "sd": 0.6287229029949781
   },
   "orume-name": {
    "hi": 3.9333926383294937,
    "lo": 3.696236991300136,
    "mean": 3.814814814814815,
    "n": 108,
    "sd": 0.6287229029949781
   }
  },
  "overall_impression": {
   "kuvra": {
    "hi": 4.519755019144141,
    "lo": 4.310433660101142,
    "mean": 4.415094339622642,
    "n": 106,
    "sd": 0.5497692074784332
   },
   "kuvra-name": {
    "hi": 4.2190100685786565,
    "lo": 3.9865974080568574,
    "mean": 4.102803738317757,
    "n": 107,
    "sd": 0.6132896056213994
   },
   "neutral": {
    "hi": 4.341318081508297,
    "lo": 4.103126362936147,
    "mean": 4.222222222222222,
    "n": 108,
    "sd": 0.6314696303710867
   },
   "neutral-placebo": {
    "hi": 4.240892814916646,
    "lo": 3.9813294073055756,
    "mean": 4.111111111111111,
    "n": 108,
    "sd": 0.6881280761756374
   },
   "orume": {
    "hi": 4.3120921446478215,
    "lo": 4.061739631053112,
    "mean": 4.186915887850467,
    "n": 107,
    "sd": 0.6606292186669581
   },
   "orume-name": {
    "hi": 4.277901814622994,
    "lo": 4.0459077091865305,
    "mean": 4.161904761904762,
    "n": 105,
    "sd": 0.6064367796939495
   }
  },
  "perceived_competence": {
   "kuvra": {
    "hi": 5.2935593032634385,
    "lo": 5.1215350363592025,
    "mean": 5.2075471698113205,
    "n": 106,
    "sd": 0.45181077227562283
   },
   "kuvra-name": {
    "hi": 4.915594970461502,
    "lo": 4.7292648426226105,
    "mean": 4.822429906542056,
    "n": 107,
    "sd": 0.49168720138195726
   },
   "neutral": {
    "hi": 4.880188132150164,
    "lo": 4.69388594192391,
    "mean": 4.787037037037037,
    "n": 108,
    "sd": 0.4939053964794398
   },
   "neutral-placebo": {
    "hi": 4.891941859664566,
    "lo": 4.700650732928027,
    "mean": 4.796296296296297,
    "n": 108,
    "sd": 0.5071315569562997
   },
   "orume": {
    "hi": 5.0524961254691,
    "lo": 4.872737519390714,
    "mean": 4.962616822429907,
    "n": 107,
    "sd": 0.4743462958573424
   },
   "orume-name": {
    "hi": 5.009272158624352,
    "lo": 4.800251650899458,
    "mean": 4.904761904761905,
    "n": 105,
    "sd": 0.5463833805440997
   }
  },
  "perceived_technical_depth": {
   "kuvra": {
    "hi": 5.70636211668864,
    "lo": 5.520052977650984,
    "mean": 5.613207547169812,
    "n": 106,
    "sd": 0.48932907842281026
   },
   "kuvra-name": {
    "hi": 4.914325428495604,
    "lo": 4.711842795803462,
    "mean": 4.813084112149533,
    "n": 107,
    "sd": 0.5343103670434446
   },
   "neutral": {
    "hi": 4.888400623318097,
    "lo": 4.704191969274496,
    "mean": 4.796296296296297,
    "n": 108,
    "sd": 0.48835522652662783
   },
   "neutral-placebo": {
    "hi": 4.855290232771974,
    "lo": 4.663228285746545,
    "mean": 4.7592592592592595,
    "n": 108,
    "sd": 0.5091750772173156
   },
   "orume": {
    "hi": 5.004302176639533,
    "lo": 4.790090346724953,
    "mean": 4.897196261682243,
    "n": 107,
    "sd": 0.5652613260947064
   },
   "orume-name": {
    "hi": 4.9625497863988315,
    "lo": 4.770783546934501,
    "mean": 4.866666666666666,
    "n": 105,
    "sd": 0.501280411827603
   }
  },
  "perceived_vendor_risk": {
   "kuvra": {
    "hi": 4.722526431946534,
    "lo": 4.522756586921391,
    "mean": 4.622641509433962,
    "n": 106,
    "sd": 0.5246827647196831
   },
   "kuvra-name": {
    "hi": 4.740676723298116,
    "lo": 4.4929681365149685,
    "mean": 4.616822429906542,
    "n": 107,
    "sd": 0.6536524350962424
   },
   "neutral": {
    "hi": 4.585070506422769,
    "lo": 4.340855419503157,
    "mean": 4.462962962962963,
    "n": 108,
    "sd": 0.6474381712034947
   },
   "neutral-placebo": {
    "hi": 4.71106534057226,
    "lo": 4.492638363131444,
    "mean": 4.601851851851852,
    "n": 108,
    "sd": 0.5790713612314183
   },
   "orume": {
    "hi": 4.788639518183307,
    "lo": 4.557154874340058,
    "mean": 4.672897196261682,
    "n": 107,
    "sd": 0.6108407588954047
   },
   "orume-name": {
    "hi": 4.747956176126206,
    "lo": 4.509186681016652,
    "mean": 4.628571428571429,
    "n": 105,
    "sd": 0.6241477706124083
   }
  },
  "procurement_friction": {
   "kuvra": {
    "hi": 4.509391290772215,
    "lo": 4.132118143190049,
    "mean": 4.320754716981132,
    "n": 106,
    "sd": 0.9908838749061197
   },
   "kuvra-name": {
    "hi": 4.374639139436565,
    "lo": 3.924426281124183,
    "mean": 4.149532710280374,
    "n": 107,
    "sd": 1.1880199026170746
   },
   "neutral": {
    "hi": 4.316695388768761,
    "lo": 3.8684897964164238,
    "mean": 4.092592592592593,
    "n": 108,
    "sd": 1.1882370278429892
   },
   "neutral-placebo": {
    "hi": 4.251763794706052,
    "lo": 3.8037917608495038,
    "mean": 4.027777777777778,
    "n": 108,
    "sd": 1.1876178413410818
   },
   "orume": {
    "hi": 4.538188589813799,
    "lo": 4.116017017662837,
    "mean": 4.327102803738318,
    "n": 107,
    "sd": 1.1140246680526427
   },
   "orume-name": {
    "hi": 4.338285714285714,
    "lo": 3.8902857142857137,
    "mean": 4.114285714285714,
    "n": 105,
    "sd": 1.1710800875382399
   }
  },
  "repurchase_choice": {
   "kuvra": {
    "hi": 0.906705482305469,
    "lo": 0.7728269993471539,
    "mean": 0.8518518518518519,
    "n": 108,
    "successes": 92
   },
   "kuvra-name": {
    "hi": 0.906705482305469,
    "lo": 0.7728269993471539,
    "mean": 0.8518518518518519,
    "n": 108,
    "successes": 92
   },
   "neutral": {
    "hi": 0.9742926208028179,
    "lo": 0.884064198126811,
    "mean": 0.9444444444444444,
    "n": 108,
    "successes": 102
   },
   "neutral-placebo": {
    "hi": 0.9489272207148819,
    "lo": 0.8378998633039446,
    "mean": 0.9074074074074074,
    "n": 108,
    "successes": 98
   },
   "orume": {
    "hi": 0.9555400995867606,
    "lo": 0.8491694181597665,
    "mean": 0.9166666666666666,
    "n": 108,
    "successes": 99
   },
   "orume-name": {
    "hi": 0.9800654785647654,
    "lo": 0.896173774092564,
    "mean": 0.9537037037037037,
    "n": 108,
    "successes": 103
   }
  },
  "satisfaction": {
   "kuvra": {
    "hi": 5.155147577135095,
    "lo": 4.974482052494535,
    "mean": 5.064814814814815,
    "n": 108,
    "sd": 0.4789620426329658
   },
   "kuvra-name": {
    "hi": 5.121598853342166,
    "lo": 4.91543818369487,
    "mean": 5.018518518518518,
    "n": 108,
    "sd": 0.5465521750278661
   },
   "neutral": {
    "hi": 5.167931771968449,
    "lo": 5.017253413216736,
    "mean": 5.092592592592593,
    "n": 108,
    "sd": 0.39946312187611266
   },
   "neutral-placebo": {
    "hi": 5.155147577135095,
    "lo": 4.974482052494535,
    "mean": 5.064814814814815,
    "n": 108,
    "sd": 0.4789620426329658
   },
   "orume": {
    "hi": 5.129740964563265,
    "lo": 4.94433310951081,
    "mean": 5.037037037037037,
    "n": 108,
    "sd": 0.4915344261324753
   },
   "orume-name": {
    "hi": 5.178947801780689,
    "lo": 5.024755901923015,
    "mean": 5.101851851851852,
    "n": 108,
    "sd": 0.4087778642893805
   }
  },
  "willingness_to_pay": {
   "kuvra": {
    "hi": 1586.5835763284213,
    "lo": 1422.8503859357297,
    "mean": 1504.7169811320755,
    "n": 106,
    "sd": 430.03478828748996
   },
   "kuvra-name": {
    "hi": 1540.4326642131175,
    "lo": 1376.3897656934244,
    "mean": 1458.411214953271,
    "n": 107,
    "sd": 432.8757491621134
   },
   "neutral": {
    "hi": 1576.5812724551408,
    "lo": 1411.3816905078222,
    "mean": 1493.9814814814815,
    "n": 108,
    "sd": 437.96031018657305
   },
   "neutral-placebo": {
    "hi": 1545.2698185714282,
    "lo": 1378.8042555026457,
    "mean": 1462.037037037037,
    "n": 108,
    "sd": 441.3165504270811
   },
   "orume": {
    "hi": 1496.8737684174023,
    "lo": 1336.7710913956819,
    "mean": 1416.822429906542,
    "n": 107,
    "sd": 422.4783083207788
   },
   "orume-name": {
    "hi": 1513.4005010439705,
    "lo": 1359.4566418131722,
    "mean": 1436.4285714285713,
    "n": 105,
    "sd": 402.41202710709274
   }
  }
 },
 "base_price": 1490,
 "choice_shares": {
  "1190": {
   "kuvra": {
    "bexa": 1,
    "focal": 41,
    "none": 39,
    "tarnfield": 27
   },
   "kuvra-name": {
    "bexa": 1,
    "focal": 50,
    "none": 47,
    "tarnfield": 10
   },
   "neutral": {
    "focal": 59,
    "none": 40,
    "tarnfield": 9
   },
   "neutral-placebo": {
    "focal": 52,
    "none": 42,
    "tarnfield": 14
   },
   "orume": {
    "focal": 40,
    "none": 51,
    "tarnfield": 17
   },
   "orume-name": {
    "focal": 53,
    "none": 43,
    "tarnfield": 12
   }
  },
  "1490": {
   "kuvra": {
    "bexa": 2,
    "focal": 40,
    "none": 41,
    "tarnfield": 25
   },
   "kuvra-name": {
    "bexa": 1,
    "focal": 45,
    "none": 49,
    "tarnfield": 13
   },
   "neutral": {
    "bexa": 1,
    "focal": 51,
    "none": 42,
    "tarnfield": 14
   },
   "neutral-placebo": {
    "bexa": 1,
    "focal": 49,
    "none": 46,
    "tarnfield": 12
   },
   "orume": {
    "bexa": 1,
    "focal": 40,
    "none": 49,
    "tarnfield": 18
   },
   "orume-name": {
    "bexa": 1,
    "focal": 50,
    "none": 45,
    "tarnfield": 12
   }
  },
  "1890": {
   "kuvra": {
    "bexa": 2,
    "focal": 13,
    "none": 38,
    "tarnfield": 55
   },
   "kuvra-name": {
    "bexa": 3,
    "focal": 18,
    "none": 45,
    "tarnfield": 42
   },
   "neutral": {
    "bexa": 3,
    "focal": 22,
    "none": 43,
    "tarnfield": 40
   },
   "neutral-placebo": {
    "bexa": 2,
    "focal": 21,
    "none": 43,
    "tarnfield": 42
   },
   "orume": {
    "bexa": 3,
    "focal": 11,
    "missing": 1,
    "none": 50,
    "tarnfield": 43
   },
   "orume-name": {
    "bexa": 5,
    "focal": 12,
    "none": 44,
    "tarnfield": 47
   }
  }
 },
 "contrasts": {
  "anticipated_maintenance_burden": {
   "kuvra": {
    "estimate": 0.04716981132075472,
    "hi": 0.1792452830188679,
    "lo": -0.09433962264150944,
    "n": 106
   },
   "kuvra-name": {
    "estimate": 0.12149532710280374,
    "hi": 0.2523364485981308,
    "lo": -0.018691588785046728,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": 0.06481481481481481,
    "hi": 0.19444444444444445,
    "lo": -0.06481481481481481,
    "n": 108
   },
   "orume": {
    "estimate": -0.06542056074766354,
    "hi": 0.08411214953271028,
    "lo": -0.205607476635514,
    "n": 107
   },
   "orume-name": {
    "estimate": 0.01904761904761905,
    "hi": 0.1523809523809524,
    "lo": -0.11428571428571428,
    "n": 105
   }
  },
  "confidence_in_leadership": {
   "kuvra": {
    "estimate": 0.3018867924528302,
    "hi": 0.4056603773584906,
    "lo": 0.19811320754716982,
    "n": 106
   },
   "kuvra-name": {
    "estimate": -0.102803738317757,
    "hi": -0.009345794392523364,
    "lo": -0.19626168224299065,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": -0.05555555555555555,
    "hi": 0.037037037037037035,
    "lo": -0.1574074074074074,
    "n": 108
   },
   "orume": {
    "estimate": 0.08411214953271028,
    "hi": 0.17757009345794392,
    "lo": -0.009345794392523364,
    "n": 107
   },
   "orume-name": {
    "estimate": -0.0380952380952381,
    "hi": 0.05714285714285714,
    "lo": -0.14285714285714285,
    "n": 105
   }
  },
  "engagement_request": {
   "kuvra": {
    "estimate": -0.16822429906542055,
    "hi": -0.07476635514018691,
    "lo": -0.2616822429906542,
    "n": 107
   },
   "kuvra-name": {
    "estimate": -0.11320754716981132,
    "hi": -0.02830188679245283,
    "lo": -0.20754716981132076,
    "n": 106
   },
   "neutral-placebo": {
    "estimate": -0.04672897196261682,
    "hi": 0.037383177570093455,
    "lo": -0.1308411214953271,
    "n": 107
   },
   "orume": {
    "estimate": -0.1588785046728972,
    "hi": -0.07476635514018691,
    "lo": -0.24299065420560748,
    "n": 107
   },
   "orume-name": {
    "estimate": -0.11214953271028037,
    "hi": -0.037383177570093455,
    "lo": -0.18691588785046728,
    "n": 107
   }
  },
  "expectation_gap": {
   "kuvra": {
    "estimate": -0.24528301886792453,
    "hi": -0.08490566037735849,
    "lo": -0.4056603773584906,
    "n": 106
   },
   "kuvra-name": {
    "estimate": -0.018691588785046728,
    "hi": 0.14953271028037382,
    "lo": -0.17757009345794392,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": 0.027777777777777776,
    "hi": 0.19444444444444445,
    "lo": -0.1574074074074074,
    "n": 108
   },
   "orume": {
    "estimate": -0.11214953271028037,
    "hi": 0.06542056074766354,
    "lo": -0.2897196261682243,
    "n": 107
   },
   "orume-name": {
    "estimate": -0.01904761904761905,
    "hi": 0.13333333333333333,
    "lo": -0.1619047619047619,
    "n": 105
   }
  },
  "expected_failure_rate": {
   "kuvra": {
    "estimate": -0.16981132075471697,
    "hi": 0.33962264150943394,
    "lo": -0.6509433962264151,
    "n": 106
   },
   "kuvra-name": {
    "estimate": 0.009345794392523364,
    "hi": 0.5607476635514018,
    "lo": -0.5700934579439252,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": -0.1111111111111111,
    "hi": 0.37037037037037035,
    "lo": -0.5925925925925926,
    "n": 108
   },
   "orume": {
    "estimate": 0.0,
    "hi": 0.514018691588785,
    "lo": -0.4953271028037383,
    "n": 107
   },
   "orume-name": {
    "estimate": -0.3238095238095238,
    "hi": 0.17142857142857143,
    "lo": -0.819047619047619,
    "n": 105
   }
  },
  "expected_product_maturity": {
   "kuvra": {
    "estimate": -0.1792452830188679,
    "hi": -0.0660377358490566,
    "lo": -0.29245283018867924,
    "n": 106
   },
   "kuvra-name": {
    "estimate": -0.16822429906542055,
    "hi": -0.056074766355140186,
    "lo": -0.2803738317757009,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": -0.14814814814814814,
    "hi": -0.027777777777777776,
    "lo": -0.26851851851851855,
    "n": 108
   },
   "orume": {
    "estimate": -0.16822429906542055,
    "hi": -0.037383177570093455,
    "lo": -0.2897196261682243,
    "n": 107
   },
   "orume-name": {
    "estimate": -0.13333333333333333,
    "hi": -0.01904761904761905,
    "lo": -0.2571428571428571,
    "n": 105
   }
  },
  "expected_quality": {
   "kuvra": {
    "estimate": 0.22641509433962265,
    "hi": 0.33962264150943394,
    "lo": 0.11320754716981132,
    "n": 106
   },
   "kuvra-name": {
    "estimate": -0.056074766355140186,
    "hi": 0.037383177570093455,
    "lo": -0.14953271028037382,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": -0.05555555555555555,
    "hi": 0.07407407407407407,
    "lo": -0.17592592592592593,
    "n": 108
   },
   "orume": {
    "estimate": 0.056074766355140186,
    "hi": 0.17757009345794392,
    "lo": -0.07476635514018691,
    "n": 107
   },
   "orume-name": {
    "estimate": 0.02857142857142857,
    "hi": 0.14285714285714285,
    "lo": -0.09523809523809523,
    "n": 105
   }
  },
  "expected_vendor_viability": {
   "kuvra": {
    "estimate": -1.830188679245283,
    "hi": -0.7452830188679245,
    "lo": -2.858490566037736,
    "n": 106
   },
   "kuvra-name": {
    "estimate": -0.9065420560747663,
    "hi": 0.205607476635514,
    "lo": -2.0186915887850465,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": -0.6296296296296297,
    "hi": 0.4444444444444444,
    "lo": -1.7037037037037037,
    "n": 108
   },
   "orume": {
    "estimate": -0.5420560747663551,
    "hi": 0.40186915887850466,
    "lo": -1.4485981308411215,
    "n": 107
   },
   "orume-name": {
    "estimate": -0.5333333333333333,
    "hi": 0.6,
    "lo": -1.638095238095238,
    "n": 105
   }
  },
  "focal_choice@1190": {
   "kuvra": {
    "estimate": -0.16666666666666666,
    "hi": -0.07407407407407407,
    "lo": -0.25,
    "n": 108
   },
   "kuvra-name": {
    "estimate": -0.08333333333333333,
    "hi": -0.018518518518518517,
    "lo": -0.14814814814814814,
    "n": 108
   },
   "neutral-placebo": {
    "estimate": -0.06481481481481481,
    "hi": 0.009259259259259259,
    "lo": -0.1388888888888889,
    "n": 108
   },
   "orume": {
    "estimate": -0.17592592592592593,
    "hi": -0.10185185185185185,
    "lo": -0.25925925925925924,
    "n": 108
   },
   "orume-name": {
    "estimate": -0.05555555555555555,
    "hi": 0.009259259259259259,
    "lo": -0.12037037037037036,
    "n": 108
   }
  },
  "focal_choice@1490": {
   "kuvra": {
    "estimate": -0.10185185185185185,
    "hi": -0.018518518518518517,
    "lo": -0.18518518518518517,
    "n": 108
   },
   "kuvra-name": {
    "estimate": -0.05555555555555555,
    "hi": 0.018518518518518517,
    "lo": -0.12962962962962962,
    "n": 108
   },
   "neutral-placebo": {
    "estimate": -0.018518518518518517,
    "hi": 0.046296296296296294,
    "lo": -0.08333333333333333,
    "n": 108
   },
   "orume": {
    "estimate": -0.10185185185185185,
    "hi": -0.027777777777777776,
    "lo": -0.18518518518518517,
    "n": 108
   },
   "orume-name": {
    "estimate": -0.009259259259259259,
    "hi": 0.06481481481481481,
    "lo": -0.07407407407407407,
    "n": 108
   }
  },
  "focal_choice@1890": {
   "kuvra": {
    "estimate": -0.08333333333333333,
    "hi": 0.0,
    "lo": -0.16666666666666666,
    "n": 108
   },
   "kuvra-name": {
    "estimate": -0.037037037037037035,
    "hi": 0.05555555555555555,
    "lo": -0.12962962962962962,
    "n": 108
   },
   "neutral-placebo": {
    "estimate": -0.009259259259259259,
    "hi": 0.05555555555555555,
    "lo": -0.08333333333333333,
    "n": 108
   },
   "orume": {
    "estimate": -0.09345794392523364,
    "hi": -0.018691588785046728,
    "lo": -0.16822429906542055,
    "n": 107
   },
   "orume-name": {
    "estimate": -0.09259259259259259,
    "hi": -0.018518518518518517,
    "lo": -0.17592592592592593,
    "n": 108
   }
  },
  "institutional_credibility": {
   "kuvra": {
    "estimate": 0.14150943396226415,
    "hi": 0.25471698113207547,
    "lo": 0.02830188679245283,
    "n": 106
   },
   "kuvra-name": {
    "estimate": -0.028037383177570093,
    "hi": 0.07476635514018691,
    "lo": -0.1308411214953271,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": -0.12037037037037036,
    "hi": -0.009259259259259259,
    "lo": -0.2222222222222222,
    "n": 108
   },
   "orume": {
    "estimate": -0.1308411214953271,
    "hi": -0.028037383177570093,
    "lo": -0.2336448598130841,
    "n": 107
   },
   "orume-name": {
    "estimate": -0.05714285714285714,
    "hi": 0.05714285714285714,
    "lo": -0.17142857142857143,
    "n": 105
   }
  },
  "listing_discovery": {
   "kuvra": {
    "estimate": -0.6111111111111112,
    "hi": -0.5185185185185185,
    "lo": -0.7037037037037037,
    "n": 108
   },
   "kuvra-name": {
    "estimate": 0.0,
    "hi": 0.0,
    "lo": 0.0,
    "n": 108
   },
   "neutral-placebo": {
    "estimate": 0.0,
    "hi": 0.0,
    "lo": 0.0,
    "n": 108
   },
   "orume": {
    "estimate": -0.046296296296296294,
    "hi": -0.009259259259259259,
    "lo": -0.09259259259259259,
    "n": 108
   },
   "orume-name": {
    "estimate": 0.0,
    "hi": 0.0,
    "lo": 0.0,
    "n": 108
   }
  },
  "name_institutional_association": {
   "kuvra": {
    "estimate": 0.25925925925925924,
    "hi": 0.3425925925925926,
    "lo": 0.17592592592592593,
    "n": 108
   },
   "kuvra-name": {
    "estimate": 0.25925925925925924,
    "hi": 0.35185185185185186,
    "lo": 0.17592592592592593,
    "n": 108
   },
   "neutral-placebo": {
    "estimate": -0.08333333333333333,
    "hi": 0.037037037037037035,
    "lo": -0.2037037037037037,
    "n": 108
   },
   "orume": {
    "estimate": 0.37037037037037035,
    "hi": 0.49074074074074076,
    "lo": 0.25925925925925924,
    "n": 108
   },
   "orume-name": {
    "estimate": 0.37037037037037035,
    "hi": 0.48148148148148145,
    "lo": 0.25925925925925924,
    "n": 108
   }
  },
  "name_premium_association": {
   "kuvra": {
    "estimate": 1.1944444444444444,
    "hi": 1.3240740740740742,
    "lo": 1.0648148148148149,
    "n": 108
   },
   "kuvra-name": {
    "estimate": 1.1944444444444444,
    "hi": 1.3240740740740742,
    "lo": 1.0648148148148149,
    "n": 108
   },
   "neutral-placebo": {
    "estimate": -0.32407407407407407,
    "hi": -0.2222222222222222,
    "lo": -0.42592592592592593,
    "n": 108
   },
   "orume": {
    "estimate": 1.5833333333333333,
    "hi": 1.7222222222222223,
    "lo": 1.4444444444444444,
    "n": 108
   },
   "orume-name": {
    "estimate": 1.5833333333333333,
    "hi": 1.7222222222222223,
    "lo": 1.4351851851851851,
    "n": 108
   }
  },
  "overall_impression": {
   "kuvra": {
    "estimate": 0.18867924528301888,
    "hi": 0.3018867924528302,
    "lo": 0.07547169811320754,
    "n": 106
   },
   "kuvra-name": {
    "estimate": -0.12149532710280374,
    "hi": -0.018691588785046728,
    "lo": -0.22429906542056074,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": -0.1111111111111111,
    "hi": 0.009259259259259259,
    "lo": -0.2222222222222222,
    "n": 108
   },
   "orume": {
    "estimate": -0.037383177570093455,
    "hi": 0.07476635514018691,
    "lo": -0.14953271028037382,
    "n": 107
   },
   "orume-name": {
    "estimate": -0.05714285714285714,
    "hi": 0.05714285714285714,
    "lo": -0.17142857142857143,
    "n": 105
   }
  },
  "perceived_competence": {
   "kuvra": {
    "estimate": 0.41509433962264153,
    "hi": 0.5283018867924528,
    "lo": 0.3018867924528302,
    "n": 106
   },
   "kuvra-name": {
    "estimate": 0.037383177570093455,
    "hi": 0.14953271028037382,
    "lo": -0.07476635514018691,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": 0.009259259259259259,
    "hi": 0.12037037037037036,
    "lo": -0.10185185185185185,
    "n": 108
   },
   "orume": {
    "estimate": 0.17757009345794392,
    "hi": 0.2897196261682243,
    "lo": 0.06542056074766354,
    "n": 107
   },
   "orume-name": {
    "estimate": 0.11428571428571428,
    "hi": 0.21904761904761905,
    "lo": 0.0,
    "n": 105
   }
  },
  "perceived_technical_depth": {
   "kuvra": {
    "estimate": 0.8113207547169812,
    "hi": 0.9245283018867925,
    "lo": 0.7075471698113207,
    "n": 106
   },
   "kuvra-name": {
    "estimate": 0.018691588785046728,
    "hi": 0.1308411214953271,
    "lo": -0.08411214953271028,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": -0.037037037037037035,
    "hi": 0.08333333333333333,
    "lo": -0.14814814814814814,
    "n": 108
   },
   "orume": {
    "estimate": 0.102803738317757,
    "hi": 0.22429906542056074,
    "lo": -0.028037383177570093,
    "n": 107
   },
   "orume-name": {
    "estimate": 0.0761904761904762,
    "hi": 0.18095238095238095,
    "lo": -0.02857142857142857,
    "n": 105
   }
  },
  "perceived_vendor_risk": {
   "kuvra": {
    "estimate": 0.16981132075471697,
    "hi": 0.27358490566037735,
    "lo": 0.05660377358490566,
    "n": 106
   },
   "kuvra-name": {
    "estimate": 0.14953271028037382,
    "hi": 0.2616822429906542,
    "lo": 0.037383177570093455,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": 0.1388888888888889,
    "hi": 0.25,
    "lo": 0.027777777777777776,
    "n": 108
   },
   "orume": {
    "estimate": 0.205607476635514,
    "hi": 0.32710280373831774,
    "lo": 0.07476635514018691,
    "n": 107
   },
   "orume-name": {
    "estimate": 0.1619047619047619,
    "hi": 0.26666666666666666,
    "lo": 0.05714285714285714,
    "n": 105
   }
  },
  "procurement_friction": {
   "kuvra": {
    "estimate": 0.2358490566037736,
    "hi": 0.39622641509433965,
    "lo": 0.07547169811320754,
    "n": 106
   },
   "kuvra-name": {
    "estimate": 0.056074766355140186,
    "hi": 0.19626168224299065,
    "lo": -0.09345794392523364,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": -0.06481481481481481,
    "hi": 0.06481481481481481,
    "lo": -0.2037037037037037,
    "n": 108
   },
   "orume": {
    "estimate": 0.2336448598130841,
    "hi": 0.3644859813084112,
    "lo": 0.11214953271028037,
    "n": 107
   },
   "orume-name": {
    "estimate": 0.009523809523809525,
    "hi": 0.1523809523809524,
    "lo": -0.12380952380952381,
    "n": 105
   }
  },
  "repurchase_choice": {
   "kuvra": {
    "estimate": -0.09259259259259259,
    "hi": -0.009259259259259259,
    "lo": -0.17592592592592593,
    "n": 108
   },
   "kuvra-name": {
    "estimate": -0.09259259259259259,
    "hi": -0.018518518518518517,
    "lo": -0.16666666666666666,
    "n": 108
   },
   "neutral-placebo": {
    "estimate": -0.037037037037037035,
    "hi": 0.027777777777777776,
    "lo": -0.10185185185185185,
    "n": 108
   },
   "orume": {
    "estimate": -0.027777777777777776,
    "hi": 0.027777777777777776,
    "lo": -0.08333333333333333,
    "n": 108
   },
   "orume-name": {
    "estimate": 0.009259259259259259,
    "hi": 0.05555555555555555,
    "lo": -0.037037037037037035,
    "n": 108
   }
  },
  "satisfaction": {
   "kuvra": {
    "estimate": -0.027777777777777776,
    "hi": 0.07407407407407407,
    "lo": -0.1388888888888889,
    "n": 108
   },
   "kuvra-name": {
    "estimate": -0.07407407407407407,
    "hi": 0.046296296296296294,
    "lo": -0.19444444444444445,
    "n": 108
   },
   "neutral-placebo": {
    "estimate": -0.027777777777777776,
    "hi": 0.08333333333333333,
    "lo": -0.1388888888888889,
    "n": 108
   },
   "orume": {
    "estimate": -0.05555555555555555,
    "hi": 0.046296296296296294,
    "lo": -0.16666666666666666,
    "n": 108
   },
   "orume-name": {
    "estimate": 0.009259259259259259,
    "hi": 0.10185185185185185,
    "lo": -0.08333333333333333,
    "n": 108
   }
  },
  "willingness_to_pay": {
   "kuvra": {
    "estimate": 15.09433962264151,
    "hi": 65.56603773584905,
    "lo": -40.094339622641506,
    "n": 106
   },
   "kuvra-name": {
    "estimate": -31.77570093457944,
    "hi": 12.616822429906541,
    "lo": -78.03738317757009,
    "n": 107
   },
   "neutral-placebo": {
    "estimate": -31.944444444444443,
    "hi": 27.77777777777778,
    "lo": -95.83333333333333,
    "n": 108
   },
   "orume": {
    "estimate": -79.4392523364486,
    "hi": -28.50467289719626,
    "lo": -130.37383177570092,
    "n": 107
   },
   "orume-name": {
    "estimate": -53.57142857142857,
    "hi": -4.0476190476190474,
    "lo": -105.23809523809524,
    "n": 105
   }
  }
 },
 "decomposition": {
  "kuvra": {
   "copy_given_name": {
    "estimate": -0.046296296296296294,
    "hi": 0.027777777777777776,
    "lo": -0.12037037037037036,
    "n": 108
   },
   "name_alone": {
    "estimate": -0.05555555555555555,
    "hi": 0.018518518518518517,
    "lo": -0.12962962962962962,
    "n": 108
   },
   "total": {
    "estimate": -0.10185185185185185,
    "hi": -0.018518518518518517,
    "lo": -0.18518518518518517,
    "n": 108
   }
  },
  "orume": {
   "copy_given_name": {
    "estimate": -0.09259259259259259,
    "hi": -0.027777777777777776,
    "lo": -0.16666666666666666,
    "n": 108
   },
   "name_alone": {
    "estimate": -0.009259259259259259,
    "hi": 0.06481481481481481,
    "lo": -0.07407407407407407,
    "n": 108
   },
   "total": {
    "estimate": -0.10185185185185185,
    "hi": -0.027777777777777776,
    "lo": -0.18518518518518517,
    "n": 108
   }
  }
 },
 "empty_replies": {
  "kuvra": {
   "empty": 2,
   "partial": 0,
   "prompts": 864
  },
  "kuvra-name": {
   "empty": 2,
   "partial": 0,
   "prompts": 864
  },
  "neutral": {
   "empty": 1,
   "partial": 0,
   "prompts": 864
  },
  "neutral-placebo": {
   "empty": 0,
   "partial": 0,
   "prompts": 864
  },
  "orume": {
   "empty": 2,
   "partial": 0,
   "prompts": 864
  },
  "orume-name": {
   "empty": 3,
   "partial": 0,
   "prompts": 864
  }
 },
 "examples": [
  {
   "budget": 2000,
   "buyer": "buyers-11-0",
   "kuvra": {
    "choose": "Tarnfield Controls TG-410",
    "competence": 5,
    "risk": 4,
    "why": "Established industrial networking vendor with full protocol coverage and solid support; the small price premium over Kuvra is worth avoiding an unproven 2019 startup in a validated plant."
   },
   "neutral": {
    "choose": "EG-400 from Industrial Gateway Systems",
    "competence": 5,
    "risk": 4,
    "why": "Cheapest of the capable options, 4 serial ports, 7-year updates and 3-year advance-replacement warranty reassure a low-risk retrofit."
   },
   "risk": "low",
   "segment": "technical"
  },
  {
   "budget": 1400,
   "buyer": "buyers-11-1",
   "kuvra": {
    "choose": "None of these yet",
    "competence": 5,
    "risk": 5,
    "why": "Kuvra is the only fit for OPC UA and Modbus RTU, but at $1,490 it's $90 over my $1,400 ceiling \u2014 I'd push them to meet my price before committing."
   },
   "neutral": {
    "choose": "EG-400 from Industrial Gateway Systems",
    "competence": 5,
    "risk": 5,
    "why": "It meets the OPC UA and four-serial-port requirement with the best warranty and update commitment; $1,490 is close enough to budget to justify."
   },
   "risk": "low",
   "segment": "budget"
  },
  {
   "budget": 1400,
   "buyer": "buyers-11-12",
   "kuvra": {
    "choose": "EG-400 from Kuvra Inc.",
    "competence": 5,
    "risk": 5,
    "why": "Meets all I/O and protocol needs, 7-year security updates and 3-year advance-replacement warranty at the lowest compliant price."
   },
   "neutral": {
    "choose": "Tarnfield Controls TG-410",
    "competence": 5,
    "risk": 5,
    "why": "Established networking vendor, meets OPC UA/Modbus RTU needs, 5-year updates and 2-year warranty; worth the modest overrun for a proven supplier."
   },
   "risk": "low",
   "segment": "technical"
  },
  {
   "budget": 1600,
   "buyer": "buyers-11-27",
   "kuvra": {
    "choose": "EG-400 from Kuvra Inc.",
    "competence": null,
    "risk": null,
    "why": "Best documented specs, 4 serial ports, 7-year security updates and 3-year advance-replacement warranty at the lowest price \u2014 I'll confirm EtherNet/IP in writing before the order ships."
   },
   "neutral": {
    "choose": "None of these yet",
    "competence": 5,
    "risk": 5,
    "why": "None lists EtherNet/IP, which my line requires - I need IGS to confirm it supports EtherNet/IP before I commit to four units."
   },
   "risk": "high",
   "segment": "technical"
  },
  {
   "budget": 2400,
   "buyer": "buyers-11-29",
   "kuvra": {
    "choose": "Tarnfield Controls TG-410",
    "competence": 6,
    "risk": 5,
    "why": "Established industrial networking supplier, meets all Modbus and OPC UA requirements, with five-year security updates and two-year warranty, well under target price."
   },
   "neutral": {
    "choose": "EG-400 from Industrial Gateway Systems",
    "competence": 5,
    "risk": 5,
    "why": "Best fit: full Modbus and OPC UA, 7-year security updates, 3-year advance-replacement warranty, and 2-week lead time."
   },
   "risk": "medium",
   "segment": "procurement"
  },
  {
   "budget": 1200,
   "buyer": "buyers-11-8",
   "kuvra": {
    "choose": "Tarnfield Controls TG-410",
    "competence": 6,
    "risk": 5,
    "why": "It meets the OPC UA/MQTT requirement from an established industrial supplier, with better support and long-term availability for vendor review despite the higher price."
   },
   "neutral": {
    "choose": "EG-400 from Industrial Gateway Systems",
    "competence": 4,
    "risk": 5,
    "why": "Meets OPC UA/MQTT spec, longest update and warranty terms, and lowest price of the compliant options."
   },
   "risk": "medium",
   "segment": "procurement"
  }
 ],
 "identities": {
  "kuvra": {
   "copy": "kuvra",
   "name": "Kuvra Inc.",
   "name_descriptiveness": false,
   "name_pronounceability": 0.75,
   "name_syllables": 2,
   "tagline": "Applied research in industrial sensing and networking"
  },
  "kuvra-name": {
   "copy": "neutral",
   "name": "Kuvra Inc.",
   "name_descriptiveness": false,
   "name_pronounceability": 0.75,
   "name_syllables": 2,
   "tagline": "Edge gateways for plant networks"
  },
  "neutral": {
   "copy": "neutral",
   "name": "Industrial Gateway Systems",
   "name_descriptiveness": true,
   "name_pronounceability": 0.652,
   "name_syllables": 8,
   "tagline": "Edge gateways for plant networks"
  },
  "neutral-placebo": {
   "copy": "neutral",
   "name": "Plant Network Devices",
   "name_descriptiveness": true,
   "name_pronounceability": 0.667,
   "name_syllables": 6,
   "tagline": "Edge gateways for plant networks"
  },
  "orume": {
   "copy": "orume",
   "name": "Orume",
   "name_descriptiveness": false,
   "name_pronounceability": 1.0,
   "name_syllables": 2,
   "tagline": "Industrial connectivity, reduced to what matters"
  },
  "orume-name": {
   "copy": "neutral",
   "name": "Orume",
   "name_descriptiveness": false,
   "name_pronounceability": 1.0,
   "name_syllables": 2,
   "tagline": "Edge gateways for plant networks"
  }
 },
 "incremental": {
  "anticipated_maintenance_burden": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8276266303720519,
   "log_loss_reduction": {
    "estimate": 0.02232194743688753,
    "hi": 0.035902901910472386,
    "lo": 0.008111648780410922,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "budget_headroom": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8087456956254088,
   "log_loss_reduction": {
    "estimate": -0.0004618794201268676,
    "hi": 0.0019233493494645547,
    "lo": -0.0029144915587193017,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "confidence_in_leadership": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8076191037282137,
   "log_loss_reduction": {
    "estimate": -0.000545461125616554,
    "hi": 0.0007461676813953731,
    "lo": -0.0019927179735189865,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "expected_failure_rate": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8088773517756146,
   "log_loss_reduction": {
    "estimate": -0.00038260935132207577,
    "hi": 0.0015253887786654831,
    "lo": -0.0024723580360185397,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "expected_product_maturity": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.811876587087838,
   "log_loss_reduction": {
    "estimate": 0.0013840489961426425,
    "hi": 0.005619902853657911,
    "lo": -0.003260262333607671,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "expected_quality": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8110872513562387,
   "log_loss_reduction": {
    "estimate": -0.000775041796128486,
    "hi": 0.0036284436385487545,
    "lo": -0.005436752989077016,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "expected_vendor_viability": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.815526889115463,
   "log_loss_reduction": {
    "estimate": 0.0034929050136544237,
    "hi": 0.00797350345909576,
    "lo": -0.0011848800250200205,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "institutional_credibility": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8051741468200531,
   "log_loss_reduction": {
    "estimate": -0.0017401948485286942,
    "hi": -0.00033436999612013163,
    "lo": -0.0030624715623449226,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "name_institutional_association": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8055156111730983,
   "log_loss_reduction": {
    "estimate": -0.002562578705687276,
    "hi": -0.0011411937785419692,
    "lo": -0.004002143870698967,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "name_premium_association": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8139001240814128,
   "log_loss_reduction": {
    "estimate": 0.0024355659699071817,
    "hi": 0.006969984100802783,
    "lo": -0.00249176947979242,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "perceived_competence": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8106574150667539,
   "log_loss_reduction": {
    "estimate": -0.0012497725659061118,
    "hi": 0.002518978612319695,
    "lo": -0.0057652996048031145,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "perceived_technical_depth": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.7987969393251511,
   "log_loss_reduction": {
    "estimate": -0.016072450853163688,
    "hi": -0.011089762596437748,
    "lo": -0.02211586278948447,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "perceived_vendor_risk": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8221151071524758,
   "log_loss_reduction": {
    "estimate": 0.01171443078377306,
    "hi": 0.021164728627122296,
    "lo": 0.0030685649426931195,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "procurement_friction": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8215397878111654,
   "log_loss_reduction": {
    "estimate": 0.009712010235135776,
    "hi": 0.019031311509502404,
    "lo": 0.0009662484958294044,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "risk_high": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8196557221730599,
   "log_loss_reduction": {
    "estimate": 0.005579993187966785,
    "hi": 0.015533881798282636,
    "lo": -0.005501771332260122,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "risk_low": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8164629102381593,
   "log_loss_reduction": {
    "estimate": 0.005342095266431256,
    "hi": 0.015629407548916632,
    "lo": -0.004445664612630666,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  },
  "willingness_to_pay": {
   "auc_baseline": 0.8079972394290331,
   "auc_with": 0.8396283809780308,
   "log_loss_reduction": {
    "estimate": 0.027191385219861305,
    "hi": 0.049335497296952344,
    "lo": 0.0022247102524255175,
    "note": "baseline minus expanded held-out log loss per row; positive favours the expanded set"
   },
   "n_rows": 1922
  }
 },
 "invalid_answers": {
  "company/next": 2,
  "company/why": 2,
  "page/anticipated_maintenance_burden": 7,
  "page/confidence_in_leadership": 7,
  "page/expected_failure_rate": 7,
  "page/expected_product_maturity": 7,
  "page/expected_quality": 7,
  "page/expected_vendor_viability": 7,
  "page/institutional_credibility": 7,
  "page/overall_impression": 7,
  "page/perceived_competence": 7,
  "page/perceived_technical_depth": 7,
  "page/perceived_vendor_risk": 7,
  "page/procurement_friction": 7,
  "page/willingness_to_pay": 7,
  "price-1890/choose": 1,
  "price-1890/why": 1
 },
 "label": "Simulated buyers (an LLM role-playing personas). Not a measurement of real buyers.",
 "listing_position": {
  "1": {
   "mean": 0.9,
   "n": 150
  },
  "2": {
   "mean": 0.9022988505747126,
   "n": 174
  },
  "3": {
   "mean": 0.8666666666666667,
   "n": 120
  },
  "4": {
   "mean": 0.8872549019607843,
   "n": 204
  }
 },
 "n_buyers": 108,
 "n_buyers_by_segment": {
  "budget": 36,
  "procurement": 36,
  "technical": 36
 },
 "n_invalid": 97,
 "n_records": 16848,
 "negative_control": {
  "contrast": "neutral-placebo - neutral",
  "estimate": -0.018518518518518517,
  "hi": 0.046296296296296294,
  "lo": -0.08333333333333333,
  "n": 108
 },
 "position": {
  "1": {
   "hi": 0.463086095143671,
   "lo": 0.34006480281631607,
   "mean": 0.4,
   "n": 240
  },
  "2": {
   "hi": 0.43779128756704727,
   "lo": 0.30458094887975057,
   "mean": 0.3686868686868687,
   "n": 198
  },
  "3": {
   "hi": 0.5716896015315036,
   "lo": 0.4376631156198832,
   "mean": 0.5047619047619047,
   "n": 210
  }
 },
 "prices": [
  1190,
  1490,
  1890
 ],
 "primary": {
  "contrast": "kuvra - neutral",
  "estimate": -0.10185185185185185,
  "hi": -0.018518518518518517,
  "lo": -0.18518518518518517,
  "n": 108,
  "outcome": "focal_choice@1490",
  "per_seed": {
   "11": {
    "estimate": -0.027777777777777776,
    "hi": 0.1111111111111111,
    "lo": -0.16666666666666666,
    "n": 36
   },
   "12": {
    "estimate": -0.1111111111111111,
    "hi": 0.027777777777777776,
    "lo": -0.2777777777777778,
    "n": 36
   },
   "13": {
    "estimate": -0.16666666666666666,
    "hi": -0.027777777777777776,
    "lo": -0.3055555555555556,
    "n": 36
   }
  }
 },
 "reason_words": {
  "established": [
   "established",
   "proven",
   "track record",
   "longer history"
  ],
  "young_or_unproven": [
   "startup",
   "start-up",
   "unproven",
   "young",
   "new company",
   "2019"
  ]
 },
 "reasons": {
  "kuvra": {
   "established": 27,
   "n": 108,
   "young_or_unproven": 22
  },
  "kuvra-name": {
   "established": 14,
   "n": 108,
   "young_or_unproven": 10
  },
  "neutral": {
   "established": 13,
   "n": 108,
   "young_or_unproven": 14
  },
  "neutral-placebo": {
   "established": 11,
   "n": 108,
   "young_or_unproven": 13
  },
  "orume": {
   "established": 21,
   "n": 108,
   "young_or_unproven": 16
  },
  "orume-name": {
   "established": 10,
   "n": 108,
   "young_or_unproven": 12
  }
 },
 "run": {
  "arms": [
   "neutral",
   "neutral-placebo",
   "kuvra",
   "orume",
   "kuvra-name",
   "orume-name"
  ],
  "buyers_per_seed": 36,
  "engine": "0.3.0",
  "jobs": 648,
  "journal": {
   "calls": 4968,
   "completion_tokens": 1137615,
   "entries": 4968,
   "hits": 216,
   "prompt_tokens": 3895248
  },
  "model": "deepseek-flash",
  "offline": false,
  "phase": "final",
  "prompt_version": "measure-v1",
  "reasoning_effort": "low",
  "records": 16848,
  "seconds": 416.7,
  "seeds": [
   11,
   12,
   13
  ],
  "spec_digest": "a53a37515e54ba4f",
  "study": "brand-priors",
  "temperature": 0.7
 },
 "segments": {
  "budget": {
   "arms": {
    "kuvra": {
     "hi": 0.41070767683203424,
     "lo": 0.13750323839225387,
     "mean": 0.25,
     "n": 36,
     "successes": 9
    },
    "kuvra-name": {
     "hi": 0.5780003033572231,
     "lo": 0.2714033350508729,
     "mean": 0.4166666666666667,
     "n": 36,
     "successes": 15
    },
    "neutral": {
     "hi": 0.6041921268399659,
     "lo": 0.2954102987654314,
     "mean": 0.4444444444444444,
     "n": 36,
     "successes": 16
    },
    "neutral-placebo": {
     "hi": 0.6552593237526947,
     "lo": 0.34474067624730526,
     "mean": 0.5,
     "n": 36,
     "successes": 18
    },
    "orume": {
     "hi": 0.5242521960916802,
     "lo": 0.2247538679218132,
     "mean": 0.3611111111111111,
     "n": 36,
     "successes": 13
    },
    "orume-name": {
     "hi": 0.6552593237526947,
     "lo": 0.34474067624730526,
     "mean": 0.5,
     "n": 36,
     "successes": 18
    }
   },
   "competence": {
    "kuvra": {
     "estimate": 0.2777777777777778,
     "hi": 0.4722222222222222,
     "lo": 0.08333333333333333,
     "n": 36
    },
    "kuvra-name": {
     "estimate": 0.1388888888888889,
     "hi": 0.3611111111111111,
     "lo": -0.05555555555555555,
     "n": 36
    },
    "neutral-placebo": {
     "estimate": -0.027777777777777776,
     "hi": 0.19444444444444445,
     "lo": -0.2777777777777778,
     "n": 36
    },
    "orume": {
     "estimate": 0.08571428571428572,
     "hi": 0.3142857142857143,
     "lo": -0.17142857142857143,
     "n": 35
    },
    "orume-name": {
     "estimate": 0.08823529411764706,
     "hi": 0.3235294117647059,
     "lo": -0.14705882352941177,
     "n": 34
    }
   },
   "contrasts": {
    "kuvra": {
     "estimate": -0.19444444444444445,
     "hi": -0.08333333333333333,
     "lo": -0.3333333333333333,
     "n": 36
    },
    "kuvra-name": {
     "estimate": -0.027777777777777776,
     "hi": 0.08333333333333333,
     "lo": -0.16666666666666666,
     "n": 36
    },
    "neutral-placebo": {
     "estimate": 0.05555555555555555,
     "hi": 0.16666666666666666,
     "lo": -0.05555555555555555,
     "n": 36
    },
    "orume": {
     "estimate": -0.08333333333333333,
     "hi": 0.027777777777777776,
     "lo": -0.2222222222222222,
     "n": 36
    },
    "orume-name": {
     "estimate": 0.05555555555555555,
     "hi": 0.19444444444444445,
     "lo": -0.08333333333333333,
     "n": 36
    }
   },
   "n_buyers": 36,
   "risk": {
    "kuvra": {
     "estimate": 0.3611111111111111,
     "hi": 0.5833333333333334,
     "lo": 0.16666666666666666,
     "n": 36
    },
    "kuvra-name": {
     "estimate": 0.19444444444444445,
     "hi": 0.3888888888888889,
     "lo": 0.0,
     "n": 36
    },
    "neutral-placebo": {
     "estimate": 0.3055555555555556,
     "hi": 0.4722222222222222,
     "lo": 0.1111111111111111,
     "n": 36
    },
    "orume": {
     "estimate": 0.2571428571428571,
     "hi": 0.4857142857142857,
     "lo": 0.02857142857142857,
     "n": 35
    },
    "orume-name": {
     "estimate": 0.2647058823529412,
     "hi": 0.4411764705882353,
     "lo": 0.08823529411764706,
     "n": 34
    }
   }
  },
  "procurement": {
   "arms": {
    "kuvra": {
     "hi": 0.43992800216345146,
     "lo": 0.15848170025813796,
     "mean": 0.2777777777777778,
     "n": 36,
     "successes": 10
    },
    "kuvra-name": {
     "hi": 0.46856578679083716,
     "lo": 0.18004270282805354,
     "mean": 0.3055555555555556,
     "n": 36,
     "successes": 11
    },
    "neutral": {
     "hi": 0.46856578679083716,
     "lo": 0.18004270282805354,
     "mean": 0.3055555555555556,
     "n": 36,
     "successes": 11
    },
    "neutral-placebo": {
     "hi": 0.41070767683203424,
     "lo": 0.13750323839225387,
     "mean": 0.25,
     "n": 36,
     "successes": 9
    },
    "orume": {
     "hi": 0.41070767683203424,
     "lo": 0.13750323839225387,
     "mean": 0.25,
     "n": 36,
     "successes": 9
    },
    "orume-name": {
     "hi": 0.43992800216345146,
     "lo": 0.15848170025813796,
     "mean": 0.2777777777777778,
     "n": 36,
     "successes": 10
    }
   },
   "competence": {
    "kuvra": {
     "estimate": 0.6285714285714286,
     "hi": 0.8571428571428571,
     "lo": 0.42857142857142855,
     "n": 35
    },
    "kuvra-name": {
     "estimate": 0.0,
     "hi": 0.2,
     "lo": -0.2,
     "n": 35
    },
    "neutral-placebo": {
     "estimate": 0.0,
     "hi": 0.16666666666666666,
     "lo": -0.16666666666666666,
     "n": 36
    },
    "orume": {
     "estimate": 0.19444444444444445,
     "hi": 0.3611111111111111,
     "lo": 0.027777777777777776,
     "n": 36
    },
    "orume-name": {
     "estimate": 0.05555555555555555,
     "hi": 0.2222222222222222,
     "lo": -0.1111111111111111,
     "n": 36
    }
   },
   "contrasts": {
    "kuvra": {
     "estimate": -0.027777777777777776,
     "hi": 0.08333333333333333,
     "lo": -0.1388888888888889,
     "n": 36
    },
    "kuvra-name": {
     "estimate": 0.0,
     "hi": 0.1388888888888889,
     "lo": -0.1388888888888889,
     "n": 36
    },
    "neutral-placebo": {
     "estimate": -0.05555555555555555,
     "hi": 0.05555555555555555,
     "lo": -0.19444444444444445,
     "n": 36
    },
    "orume": {
     "estimate": -0.05555555555555555,
     "hi": 0.08333333333333333,
     "lo": -0.2222222222222222,
     "n": 36
    },
    "orume-name": {
     "estimate": -0.027777777777777776,
     "hi": 0.05555555555555555,
     "lo": -0.1388888888888889,
     "n": 36
    }
   },
   "n_buyers": 36,
   "risk": {
    "kuvra": {
     "estimate": 0.02857142857142857,
     "hi": 0.2,
     "lo": -0.14285714285714285,
     "n": 35
    },
    "kuvra-name": {
     "estimate": 0.17142857142857143,
     "hi": 0.37142857142857144,
     "lo": -0.02857142857142857,
     "n": 35
    },
    "neutral-placebo": {
     "estimate": 0.05555555555555555,
     "hi": 0.25,
     "lo": -0.1111111111111111,
     "n": 36
    },
    "orume": {
     "estimate": 0.1111111111111111,
     "hi": 0.3055555555555556,
     "lo": -0.08333333333333333,
     "n": 36
    },
    "orume-name": {
     "estimate": 0.1388888888888889,
     "hi": 0.3055555555555556,
     "lo": -0.027777777777777776,
     "n": 36
    }
   }
  },
  "technical": {
   "arms": {
    "kuvra": {
     "hi": 0.7285966649491271,
     "lo": 0.4219996966427768,
     "mean": 0.5833333333333334,
     "n": 36,
     "successes": 21
    },
    "kuvra-name": {
     "hi": 0.6801420709279067,
     "lo": 0.3700567162693947,
     "mean": 0.5277777777777778,
     "n": 36,
     "successes": 19
    },
    "neutral": {
     "hi": 0.7978557522541395,
     "lo": 0.5033369709296683,
     "mean": 0.6666666666666666,
     "n": 36,
     "successes": 24
    },
    "neutral-placebo": {
     "hi": 0.7521534458217705,
     "lo": 0.4486417029674347,
     "mean": 0.6111111111111112,
     "n": 36,
     "successes": 22
    },
    "orume": {
     "hi": 0.6552593237526947,
     "lo": 0.34474067624730526,
     "mean": 0.5,
     "n": 36,
     "successes": 18
    },
    "orume-name": {
     "hi": 0.7521534458217705,
     "lo": 0.4486417029674347,
     "mean": 0.6111111111111112,
     "n": 36,
     "successes": 22
    }
   },
   "competence": {
    "kuvra": {
     "estimate": 0.34285714285714286,
     "hi": 0.5142857142857142,
     "lo": 0.2,
     "n": 35
    },
    "kuvra-name": {
     "estimate": -0.027777777777777776,
     "hi": 0.16666666666666666,
     "lo": -0.19444444444444445,
     "n": 36
    },
    "neutral-placebo": {
     "estimate": 0.05555555555555555,
     "hi": 0.2222222222222222,
     "lo": -0.1111111111111111,
     "n": 36
    },
    "orume": {
     "estimate": 0.25,
     "hi": 0.4166666666666667,
     "lo": 0.08333333333333333,
     "n": 36
    },
    "orume-name": {
     "estimate": 0.2,
     "hi": 0.37142857142857144,
     "lo": 0.02857142857142857,
     "n": 35
    }
   },
   "contrasts": {
    "kuvra": {
     "estimate": -0.08333333333333333,
     "hi": 0.08333333333333333,
     "lo": -0.25,
     "n": 36
    },
    "kuvra-name": {
     "estimate": -0.1388888888888889,
     "hi": 0.0,
     "lo": -0.2777777777777778,
     "n": 36
    },
    "neutral-placebo": {
     "estimate": -0.05555555555555555,
     "hi": 0.05555555555555555,
     "lo": -0.16666666666666666,
     "n": 36
    },
    "orume": {
     "estimate": -0.16666666666666666,
     "hi": -0.027777777777777776,
     "lo": -0.3055555555555556,
     "n": 36
    },
    "orume-name": {
     "estimate": -0.05555555555555555,
     "hi": 0.08333333333333333,
     "lo": -0.19444444444444445,
     "n": 36
    }
   },
   "n_buyers": 36,
   "risk": {
    "kuvra": {
     "estimate": 0.11428571428571428,
     "hi": 0.2857142857142857,
     "lo": -0.05714285714285714,
     "n": 35
    },
    "kuvra-name": {
     "estimate": 0.08333333333333333,
     "hi": 0.25,
     "lo": -0.08333333333333333,
     "n": 36
    },
    "neutral-placebo": {
     "estimate": 0.05555555555555555,
     "hi": 0.19444444444444445,
     "lo": -0.08333333333333333,
     "n": 36
    },
    "orume": {
     "estimate": 0.25,
     "hi": 0.4722222222222222,
     "lo": 0.027777777777777776,
     "n": 36
    },
    "orume-name": {
     "estimate": 0.08571428571428572,
     "hi": 0.2857142857142857,
     "lo": -0.14285714285714285,
     "n": 35
    }
   }
  }
 },
 "study": "brand-priors",
 "synthetic": true
}